Sunday, 5 February 2012

Keep your head down...

...You don't want to miss anything.

 Source: Designer Daily
Looking at some guerrilla marketing campaigns online after one of my course friends recommended the book Guerrilla Advertising 2, I noticed a common thread between a number of the campaigns. Obviously the entire point of guerrilla marketing is to design the strategy around its every day use, and how it can be integrated into people's lives; places where it will get the most attention. One popular destination for a number of brands trying to catch the eyes of the public are the man holes and drains we pass daily on the sides of the roads. So simple yet effective and guaranteed to get people talking. Folger's Coffee, Vijay Barbecue Sales and Amnesty International have both cottoned onto this trend in 3 very different and interesting ways.

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