Thursday, 9 February 2012

Into the Blue

Source: Numbero Magazine
Photographer: Camilla Akrans
Fashion Editor: Franck Benhamou
Model: Toni Garn

I first came across Camilla Akrans when admiring some campaigns she did over the previous two seasons for Swedish brand Fillipa K. I was immediately captivated by how whimsical and relaxed her shots were and the hazy aura that she created was what first attracted me to her work. Although continuing a similar vibe in this shoot for Numero magazine, what struck me most when I first came across these shots was the striking use of lighting and variety in the composition. The contrast between light and dark and the way the shimmering styling reflects light particles makes for an extraordinary picture and Akrans has depicted this beautifully in every shot; the most drastic of these being in the black and white shot. I love the way the light has captured both the delicacy and ferocity of Toni Garn capturing her as a juxtaposition of a siren yet vulnerable. I also really love the use of blue in these shots, the composition only emphasizes how lovely the shade is and it adds a really relaxed notion to the glamorous dresses and sparkle. The notion of something natural becoming glamorised is really prevalent and there is something truly enchanting about every picture in the spread.

Sunday, 5 February 2012

Keep your head down...

...You don't want to miss anything.

 Source: Designer Daily
Looking at some guerrilla marketing campaigns online after one of my course friends recommended the book Guerrilla Advertising 2, I noticed a common thread between a number of the campaigns. Obviously the entire point of guerrilla marketing is to design the strategy around its every day use, and how it can be integrated into people's lives; places where it will get the most attention. One popular destination for a number of brands trying to catch the eyes of the public are the man holes and drains we pass daily on the sides of the roads. So simple yet effective and guaranteed to get people talking. Folger's Coffee, Vijay Barbecue Sales and Amnesty International have both cottoned onto this trend in 3 very different and interesting ways.


It has been an excruciatingly long January, as it usually is. The anti-climax from Christmas is always a disappointing time for me being the avid Christmas lover that I am. This particular year however, this was greatly eased by the anticipation of a trip to Berlin with my lovely FCPers. During the trip we visited various trade shows including: Premium, Bread and Butter, Bright, Seek and Capsule, all entirely different and unique. I also managed to pick up a little street style whilst at Premium as a blogger and a couple of other shows, although it was a little too miserable outside to get any cheeky snaps and everyone was bundled up in bulky coats and infinite layers huddled under their brollies! Here are a few snaps and more from individual posts from the trade shows will follow!

All images my own