Sunday 5 June 2011

What Size? are you?

So, the largest chunk of my second module was by far the US retail report. It involved taking a UK brand over to the US this time. We were given a selection of 5 brands which we had to pick from and write a visually based retail report that examined the move over there. Alongside this report a look book and invitation to the launch also had to be designed and produced.

I chose UK footwear and apparel brand: Size? which I chose to collaborate (this element of the report was mandatory) with the NBA and superbrand Nike to create a selection of 5 vintage design Nike shoes all colour themed in the NBA champions of the year the shoe was released.

Here are some of the more visual elements of the report...






The launch invitation...


And finally, the lookbook...


















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