The votes are in, the numbers counted, the results finalised, and I am not so pleased to announce that the winner for worst blogger of the year is....yours truly.
I admit it, time got away from me, and before I knew it was February and now, well, nearly March.
But there's a valid reason I swear. Due to the trials and tribulations of third year, the 'tap, tap' of my laptop keys have taken a detour from blogging in order to complete a dissertation, among other time-consuming projects.
However, now that it's done I'd like to take a moment to share a sneak preview with you. An investigation into the leverage that digital content, more specifically user-generated content, holds for brands and how they can use it to target a new consumer.
Fancy huh? After 4 months of incessant work, not so much.
It's so long I won't bore you with the details but here's a quick snapshot of what I've spent the vast majority of my waking life doing for the past semester.
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