Source: The Cool Hunter
These days, vanity consumes society. Be it in the culture of celebrity, where women and men vie for media attention with their award-winning good looks; seamlessly coloured hair well into their 50s and 60s; perfect curves and flawless skin, or a teenage girl touching up her Facebook picture so she looks as skinny and flawless as those women in the magazines. So it came as no surprise when I came across this ad mock-up on The Cool Hunter, advertising Photoshop as a skin cream that restores people's looks, making them appear perfect. This advert is witty and clever and mocks the people that use Photoshop for these reasons, as well as highlighting the genius software that Photoshop is.