What Size? are you?

So, the largest chunk of my second module was by far the US retail report. It involved taking a UK brand over to the US this time. We were given a selection of 5 brands which we had to pick from and write a visually based retail report that examined the move over there. Alongside this report a look book and invitation to the launch also had to be designed and produced.

I chose UK footwear and apparel brand: Size? which I chose to collaborate (this element of the report was mandatory) with the NBA and superbrand Nike to create a selection of 5 vintage design Nike shoes all colour themed in the NBA champions of the year the shoe was released.

Here are some of the more visual elements of the report...

The launch invitation...

And finally, the lookbook...

Next step.

One of the other projects to go into the portfolio was the execution of someone elses photographic brief. In a group of 4, including Millie, Alice, Jade as well as myself we were given the brand Wildfox, an LA style brand. If you know anything about Wildfox, this will make more sense, but the brief we were given was awethummm! This project was funn!

Photoshoot planned, we chose a variety of models to help us carry it out, whilst we all took turns to style, arrange and take photographs. The narrative was about a young, native american girl having a nightime party in the woodland to celebrate her journey through adolescence.

 ^Billoards

S

^ Styling for the shoot

 

^

^ Some of the other shots we liked but didn't include

 

 ^ Some photos of us in action

^ My own moodboard to summarise the shoot

 ^  The first magazine spread (advertising not editorial)

^ The same as before but an alternative

  

Playing adult.

So this module: Creative Networks; was really applicable to real life. Several of the projects we were set were exactly the sort of thing that we would be doing in industry. First of these things was the photographic brief, where we had to move a US brand over to the UK that was not already here, and design a photo brief for a launching ad campaign. I chose ethical apparel brand 'Alternative Apparel'.

These are some of the more visual pages of the brief, I won't bore you by putting the entire thing up!

Hola

Hola bonitazzzzz!

Sorry for being shet.

Again.

Ahhh! Well the last month and a half have been MANIC, so much work and seemingly so little time! But its done, its in, I'm happy (well at least a little) I am annoyingly one of those 'types' who is NEVER happy with what they have done. For what I think is good reason. But hey, presto, the sleepless nights, neverending photoshop sessions are over, for now at least. Let the summer commence! I am slightly excited! Though I don't know why as absolutely nothing but my internship is planned! Some images that are getting me in the summer mooood...

 

 

 

P.S Can someone take me to Coachella 2012? I have a minor/major obsession and I would like to go. Whoooo loves mehhhh ? :)

Inspired

Recently I've come across a new blog called 'Handful of Fashion', its written by 16 year old fashion junkie Erika Bowes. She really is a very well dressed young lady and has some great insights and ideas. The image below is one of her customising ideas, so simple yet looks effective...have definitely seen similar in Toppy, inspiring me to get back into customising and creating again! Her and her friend also run a vintage online blog/boutique called 'Bohemian Hobo'. Check it ouuuttt.

Source: Handful of Fashion

Some wise words...

"Sometimes it's not about the idea, it's about the execution"

Hair Envy

Sourced: weheartit.com

How are they so effortlessly beautiful?

Oh what I would give to know...